Ceroc is the fastest growing dance phenomenon in the country. This fusion of Jive and Salsa is easy to learn, sociable and fun, and can be danced to any music with a regular beat. Ceroc DJ's play music ranging from 40's swing through to current chart hits. A Ceroc evening provides a great way to meet people, have fun and keep fit.
There is no need to take a partner with you or set course to enroll on! You can just turn up to whatever venue you like, as and when you like.
The majority of our evenings start with a Beginners class, we then go on to an Intermediate lesson for those who have a grasp of the basic moves and can learn the more complicated ones and to round off the evening the DJ plays some great music so you are free to dance with whoever you like, practice your moves and develop your style - we call this the Freestyle section.
Ceroc Yesterday
James Cronin originally devised the dance for a single fun night out in 1980. Together with his brother and a friend, they hired Porchester Hall in London, showed a few friends how to do some moves and then invited their friends to come along. Those "in the know" wore pink (the girls) or white (the boys) so that they could be seen in the crowd and show others how to do the moves. And for drink, guests helped themselves to orange juice mixed with ice and lemonade from buckets!
Eighty people attended that night... Three months later, word had spread and there were more than 700 people trying to get into the tightly packed hall!
Over the next ten years, Ceroc gradually evolved from a hobby into a business and in 1991 marked the founding of Ceroc Enterprises Ltd, the start of the first Ceroc Franchise in Norwich and the first official Ceroc Teacher Training.
Ceroc Today
Today, Ceroc works with 30 franchisees to run over 100 classes a week across the country selling around 400,000 entrance tickets a year.
We stage National Ceroc Dance Holidays and the annual UK Ceroc Dance Championships which attracts over 1500 participants. We offer a comprehensive franchise package to prospective business partners.
Ceroc Tomorrow
Ceroc has been around for 20 years. Neither fashion nor fad, we are continuing to grow fast as our product responds well to a number of socio-demographic factors:
- increasing numbers of single people
- increasing affluence
- increasing urbanisation and
- a mobile working population.
We have huge potential not just in the UK, but also internationally.
So why is Ceroc so great?
- Complete beginners are welcome at any night
- It is fun and easy to learn
- It is primarily social, a complete night out
What are you waiting for? Get out there and try it!!
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